Essays about: "Sanne Dahlgren"

Found 1 essay containing the words Sanne Dahlgren.

  1. 1. Personalized Advertising Online and its Difficulties with Customer Privacy

    University essay from Karlstads universitet

    Author : Sanne Dahlgren; Beatrice Tabell; [2018]
    Keywords : online advertising; personalized advertising; personalized-privacy paradox; privacy concerns; value creation; value co-creation; value co-destruction;

    Abstract : Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers.  Design/methodology/approach: A qualitative study through 14 semi-structured interviews. READ MORE