Essays about: "Sanne Pedersen"

Found 1 essay containing the words Sanne Pedersen.

  1. 1. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
    Keywords : social selling; relationship; trust; customer data; data collection; data utilization;

    Abstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE