Essays about: "Sara Collin"

Found 2 essays containing the words Sara Collin.

  1. 1. Designing an Interactive tool for Cluster Analysis of Clickstream Data

    University essay from Uppsala universitet/Avdelningen för visuell information och interaktion

    Author : Sara Collin; Ingrid Möllerberg; [2020]
    Keywords : Hierarchical clustering; Unsupervised learning; User segmentation; Cluster visualization; Interactive tool; Cluster analysis; Clickstream; Interface design; Hierarkisk klustring; Användarsegmentering; Klustervisualisering; Interaktivt verktyg; Klusteranalys; Klickström; Gränssnittsdesign;

    Abstract : The purpose of this study was to develop an interactive tool that enables identification of different types of users of an application based on clickstream data. A complex hierarchical clustering algorithm tool called Recursive Hierarchical Clustering (RHC) was used. READ MORE

  3. 2. Branding in the era of Web 2.0 : Social media as a platform for transmitting brand identity

    University essay from Företagsekonomi

    Author : Samrawit Yohannes; Sara Collin; [2012]
    Keywords : ;

    Abstract : .... READ MORE