Essays about: "Sara Djerv"

Found 1 essay containing the words Sara Djerv.

  1. 1. iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Market

    University essay from Företagsekonomiska institutionen

    Author : Sara Djerv; Zeina Malla; [2012]
    Keywords : Brand Equity; Brand Perception; Brand Preference; Purchase Intention; Smartphone; Perceived Quality;

    Abstract : Problem Discussion: The rapid development of the smartphone market led formerly well-established brands to subdue to new entrants. Understanding what drives brand preferences within the dynamic smartphone market is key to formulating marketing efforts that influence purchase intentions. READ MORE