Essays about: "Sara Djerv"
Found 1 essay containing the words Sara Djerv.
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1. iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Market
University essay from Företagsekonomiska institutionenAbstract : Problem Discussion: The rapid development of the smartphone market led formerly well-established brands to subdue to new entrants. Understanding what drives brand preferences within the dynamic smartphone market is key to formulating marketing efforts that influence purchase intentions. READ MORE
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