Essays about: "Sara Ellfors"
Found 1 essay containing the words Sara Ellfors.
-
1. Shaping the Market -An investigation analysing the effect of engaging a network during the launch of a new pharmaceutical product
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The pharmaceutical industry is changing and successful product launches are becoming even more important. This requires the usage of a new marketing and sales model among the pharmaceutical companies, as the old business model is perceived as ineffective. READ MORE
Result pages:
1