Essays about: "Sara Ellfors"

Found 1 essay containing the words Sara Ellfors.

  1. 1. Shaping the Market -An investigation analysing the effect of engaging a network during the launch of a new pharmaceutical product

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Ellfors; Anna Ivroth; [2013]
    Keywords : Pharmaceutical Industry; New Product Launch; Network; Markets-as-Practice;

    Abstract : The pharmaceutical industry is changing and successful product launches are becoming even more important. This requires the usage of a new marketing and sales model among the pharmaceutical companies, as the old business model is perceived as ineffective. READ MORE