Essays about: "Sara Hjälmeby"
Found 1 essay containing the words Sara Hjälmeby.
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1. Fashion marketing's role in purchase pressure
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE
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