Essays about: "Sara Liljenström"

Found 1 essay containing the words Sara Liljenström.

  1. 1. SERVICE DEVELOPMENT IN A LARGE MANUFACTURING FIRM; A qualitative study of how the NBCS team at Volvo Cars can work with service development from a perspective of user-oriented approaches

    University essay from Göteborgs universitet/Graduate School

    Author : Sara Liljenström; Tilda Wikner; [2017-09-14]
    Keywords : Servitization; Service development; User-oriented approaches; Lean start-up; Design thinking; Lean service creation; Service development process;

    Abstract : The environment for manufacturing firms is changing due to numerous factors, and the firms can no longer compete by solely offering physical products. Servitization is the process where manufacturing firms transform to compete through both physical products and services. Therefore, it is essential to have a process for developing services in place. READ MORE