Essays about: "Sara Mehrabi"
Found 1 essay containing the words Sara Mehrabi.
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1. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. READ MORE
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