Essays about: "Sara Petersen"

Found 2 essays containing the words Sara Petersen.

1. 1. The Pitfalls of Communicating the Implementation of Environmental Regulations

   University essay from Linköpings universitet/Företagsekonomi

   Author : Sara Petersen; Hilda Lundin; [2020]
   Keywords : Communication; Corporate communication; Marketing; Advertising; Strategy; Green communication; Greenwashing; Transparency; Motive greenwashing; Environmental regulations; Consumer attitude; Experimental survey;

   Abstract : In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. READ MORE

3. 2. Communicating in a second language in the corporate world

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Sara Sternermark Petersén; [2013-09-13]
   Keywords : Communication; second language; corporate language; global; culture;

   Abstract : Purpose Globalization is occurring around the world in a rapid pace with a rising number of companies operating globally, and therefore employing individuals from different countries that needs to work across borders to reach common goals as one cohesive unit. To facilitate cooperation English is used as a common corporate language for a numerous of global companies, but a majority of the employees have other native languages than English which can lead difference in competence and ability when communicating. READ MORE