Essays about: "Sara Rosencrantz"

Found 1 essay containing the words Sara Rosencrantz.

  1. 1. The Use of Employer Branding to Attract Millennials in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Rosencrantz; [2018]
    Keywords : employer branding; employer attractiveness; Millennials; Generation Y; Millennials in the workforce; generational differences; organizational attractiveness;

    Abstract : The use of employer branding has gained popularity since the concept was introduced by Tim Ambler and Simon Barrow in 1996. At first, this consisted of three types of benefits (e.g., functional, economic and psychological) and later Lievens and Highhouse (2003) added two additional benefits: instrumental and symbolic. READ MORE