Essays about: "Sara Rosencrantz"
Found 1 essay containing the words Sara Rosencrantz.
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1. The Use of Employer Branding to Attract Millennials in Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The use of employer branding has gained popularity since the concept was introduced by Tim Ambler and Simon Barrow in 1996. At first, this consisted of three types of benefits (e.g., functional, economic and psychological) and later Lievens and Highhouse (2003) added two additional benefits: instrumental and symbolic. READ MORE
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