Essays about: "Sara Samuelsson"
Found 3 essays containing the words Sara Samuelsson.
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1. The clash between Ikea's brand identity, ideologies and employees' values
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In May 2019, Ikea group in Poland posted an article in the intranet regarding LGBT-movement, encouraging the employees to support the LGBT+ community by participating in the celebration the company was about to host. A religious employee, with the pseudonym Tomasz K., chose to show his disapproval by posting a comment to the article. READ MORE
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2. The Power of “The New Order” – Masculinity at Stake
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Power of “The New Order” – Masculinity at Stake. Exploring the reconstruction of masculinity as a response to femvertising Date of Seminar: 5th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Johanna Alvarson and Sara Samuelsson Supervisor: Peter Svensson Keywords: Femvertising, The New Order, Reconstructing Masculinity, Hegemonic Masculinity, Inclusive Masculinity Thesis Purpose: The purpose of this study was to investigate how men reconstruct their masculinity when experiencing and discussing femvertising, which attempt to challenge current gender roles and support women with feminist messages. READ MORE
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3. What does beef taste like? : a sensory study for development of beef terminology
University essay from SLU/Department of Molecular SciencesAbstract : Today, there is no general terminology to describe the sensory properties of beef. Hence, the aim of this study was to develop a terminology to describe the sensory texture, flavour and appearance properties of beef. Attributes describing beef were chosen from earlier studies and a qualitative open discussion. READ MORE
