Essays about: "Sarah Alarabi"

Found 2 essays containing the words Sarah Alarabi.

1. 1. The effects of consumer confusion on decision postponement and brand loyalty in a low involvement product category

   University essay from Företagsekonomiska institutionen

   Author : Sarah Alarabi; Samantha Grönblad; [2012]
   Keywords : Consumer confusion; similarity; overload; ambiguity; decision postponement; brand loyalty; involvement;

   Abstract : Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability. The purpose of this quantitative study was to investigate how the three variables (i.e. READ MORE

3. 2. Cultural Diversity within the Company and Its Influence on Managers' Informational Roles : Case Study of UMA Ltd Co

   University essay from Företagsekonomiska institutionen

   Author : Ebba Wingårdh; Sarah Alarabi; [2010]
   Keywords : cultural diversity; management; Hofstede; Mintzberg; case study;

   Abstract : This thesis examines how cultural diversity within an organization might influence managers‟ information-handling process. The models used are; Geert Hofstede‟s five dimensions of national culture, to represent the cultural diversity; and Henry Mintzberg‟s definition of the manager‟s informational roles, to represent the managers‟ information-handling. READ MORE