Essays about: "Sarah Asif"

Found 2 essays containing the words Sarah Asif.

1. 1. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Moen Asif; Sarah Asif; [2021]
   Keywords : Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

   Abstract : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. READ MORE

3. 2. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms - H&M and Tentree

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sarah Asif; Moen Asif; [2020]
   Keywords : Corporate Social Responsibility; CSR; Consumer Perception; Consumer Purchasing Behaviour; Fast Fashion; Sustainable or Slow Fashion; Sustainability; Business and Economics;

   Abstract : The purpose of this study is to investigate the difference in consumer perception of and purchasing behaviour towards two different categories of companies (“traditional” fast fashion brands and “sustainability-driven” sustainable/slow fashion brands) and their environment-related CSR activities in the global fashion industry. The primary objectives of this paper are to determine if “sustainability-driven” fashion companies are perceived as more genuine and trustworthy with regards to their environment-related CSR activities, and how this impacts consumer purchase behaviour. READ MORE