Essays about: "Sarah Huh"

Found 1 essay containing the words Sarah Huh.

  1. 1. Markets-as-Mobile-Networks: How Co-production and Cooperation Shape Emerging Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jan Björk; Sarah Huh; [2009]
    Keywords : New Media; Mobile TV; Consumer Co-production; Strategy; Scenario Modelling;

    Abstract : As mobile video services enter the awareness of consumers, the industrywill need to reorganize itself in new ways. Which market actors will benefit from this, and which will be eliminated as a result?The purpose of this thesis is to develop knowledge of, and produce a theoretical framework surrounding, consumer value attribution and actor value constellations of mobile TV services. READ MORE