Essays about: "Sarah Jørgensen"

Found 1 essay containing the words Sarah Jørgensen.

  1. 1. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zinar Omar; Sarah Jørgensen; [2020]
    Keywords : Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

    Abstract : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE