Essays about: "Sarah Jørgensen"
Found 1 essay containing the words Sarah Jørgensen.
-
1. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: 5th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Sarah Jørgensen and Zinar Omar Supervisor: Peter Svensson Keywords: Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE
Result pages:
1