Essays about: "Sarah Keppler"

Found 2 essays containing the words Sarah Keppler.

1. 1. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Sarah Keppler; [2023]
   Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

   Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE

3. 2. Political Leaders As Archetypal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Can Üner; Sarah Keppler; [2022]
   Keywords : Keywords: Brand personality; Archetypes; Rhetoric; Political Brand Communication; Brand Core Framework; Social Sciences;

   Abstract : Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. READ MORE