Essays about: "Sarah Müller"
Found 2 essays containing the words Sarah Müller.
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1. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation
University essay from Göteborgs universitet/Graduate SchoolAbstract : Abstract Social media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. READ MORE
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2. Made in China - Swedish Consumers’ Perception of China as a Country of Origin
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Since China’s economy has grown rapidly after the fall of Communism, attention has been brought to the topic of China as country of origin and its country image in the global market. In order to determine how this affects the Swedish costumers’ purchase decision, a quantitative survey was conducted among 30 participants, whose answers were divided based on age, gender and educational level. READ MORE