Essays about: "Sarah Muller"

Found 2 essays containing the words Sarah Muller.

1. 1. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation

   University essay from Göteborgs universitet/Graduate School

   Author : Sarah Müller; Elin Simonsson; [2015-07-08]
   Keywords : Social Media; Japan; Social Media Usage; Japanese Culture; H M; IKEA; Volvo Car Corporation;

   Abstract : Abstract Social media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. READ MORE

3. 2. Made in China - Swedish Consumers’ Perception of China as a Country of Origin

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Terese Andreasson; Sarah Muller; [2013-07-16]
   Keywords : China; COO; CI; Swedish; consumer; attitude; brand; product;

   Abstract : Since China’s economy has grown rapidly after the fall of Communism, attention has been brought to the topic of China as country of origin and its country image in the global market. In order to determine how this affects the Swedish costumers’ purchase decision, a quantitative survey was conducted among 30 participants, whose answers were divided based on age, gender and educational level. READ MORE