Essays about: "Sarah Shaaban"
Found 2 essays containing the words Sarah Shaaban.
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1. Digital business strategy : The driver for change in internal and external business environment
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Title: Digital business strategy - The driver for change in internal and external business environment Authors: Sumera Magsi and Sarah Shaaban Advisor: Andrea Fried Master thesis, 30 credits Background:The effects resulting from a more intense use of digital technologies in companies is visible in the integration between business and IT strategies which creates an urge for digital business strategies to emerge. Thesis aim: The aim is to investigate the current state of digital business strategies which includes highlighting benefits and challenges. READ MORE
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2. Consumer Attitude and Purchase Intention towards Organic Food : A quantitative study of China
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose – The purpose of this study is to investigate the influential factors on consumer attitude towards organic food in a rapid growing market and how the attitude influences consumer purchase intention. Design/methodology/approach – after reviewing relevant literatures, a research model was developed based on six hypotheses. READ MORE