Essays about: "Sarah Wikström"

Found 1 essay containing the words Sarah Wikström.

  1. 1. Barriers Online: Exploring Consumers' Resistance to E-groceries

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Coralis Berggren; Sarah Wikström; [2018]
    Keywords : E-commerce; Barriers; E-grocery; Consumer Perceptions; Consumer Resistance;

    Abstract : Background: Since the dawn of internet shopping there has always been consumers who show resistance. Researchers have identified several relevant barriers which inhibit these consumers from shopping online. READ MORE