Essays about: "Saratol Thörn"

Found 2 essays containing the words Saratol Thörn.

1. 1. Private Labels in the context of electronics e-tailing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Saratol Thörn; [2013]
   Keywords : Electronics e-tailing; Private labels; Manufacturer brands; Brand equity; Customer-based brand equity;

   Abstract : The private label has become an integrated part in contemporary markets. Even so, the use of private labels in electronics e-tailing is unexplored ground. In recent years practitioners have realized the potential but few firms have developed an understanding of the effects private labels have on the company and the industry as a whole. READ MORE

3. 2. Marketing toys with finesse - a study of the Swedish market

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fanny Leksell; Saratol Thörn; [2011]
   Keywords : children; marketing; toys; family; strategy;

   Abstract : The industry for children's products is enjoying steady growth and increasing sales. Company representatives ask for improved ways of reaching consumers in a time when the market potential is held back due to lack of up to date research. READ MORE