Essays about: "Satire"

Showing result 1 - 5 of 35 essays containing the word Satire.

  1. 1. An Exploration of Satirical Internet Memes Effect on Brand Image

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Klara Gradin; Christopher Kontio; Melker Pripp; [2020]
    Keywords : Marketing; memes; brand image;

    Abstract : The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers.  However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. READ MORE

  2. 2. Keep calm and Die : Political satire in advertising, lessons from Slovakia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kristina Talabova; [2020]
    Keywords : Political satire; Advertising; Attitudes; Marketing Communications; Millennials;

    Abstract : Background: In the age of Millennials, when traditional advertising no longer holds the same power as before, an interesting trend has developed. Controversial politicians are on the rise and for-profit companies are starting to realize the opportunity to reach the hearts of Millennials with the use of political satire in advertising. READ MORE

  3. 3. The Happy Prince : A Paradoxical Aesthetic Tale and a Dual Critique of Victorian Times

    University essay from Högskolan Kristianstad/Fakulteten för lärarutbildning

    Author : Quentin Caizergues; [2020]
    Keywords : Oscar Wilde; The Happy Prince; fairy tale; aestheticism; moral standards; social satire; Victorian society; Christian values;

    Abstract : This essay highlights The Happy Prince’s advantageous use of conventions of the fairy tale genre to stress critical issues of the Victorian period: the challenge of the established Christian socio-moral order, the rising of the bourgeois industrial society, and the advent of aestheticism as a response. Using the close reading technique supported by the Victorian socio-historical background, the analysis establishes that the criticism proceeds by double associations. READ MORE

  4. 4. Identifying and Understanding Anti-Immigration Disinformation : a case study of the 2018 Swedish national elections

    University essay from Försvarshögskolan

    Author : Laura Asperholm Hedlund; [2019]
    Keywords : disinformation; immigration; immigrants; elections; media; far-right; populism; polarization;

    Abstract : The purpose of this study is to understand to what extent and how anti-immigration disinformation was utilised in Swedish online news media before the 2018 Swedish national elections. Disinformation is intentionally misleading or false information that benefits the creator and aims to influence how people think, feel and act regarding a certain issue. READ MORE

  5. 5. The Super-Male and the Super-Female : Gender Criticism in Watchmen

    University essay from Högskolan i Jönköping/Högskolan för lärande och kommunikation

    Author : Gunnar Ernsth Bravell; [2019]
    Keywords : Watchmen; Superheroes; Comics; Gender Studies;

    Abstract : This essay aims to analyze if the graphic novel Watchmen criticizes the conventions of the superhero comic genre in regards to gender. The literary theory applied is gender studies. The essay examines the visual portrayal of male and female characters, as well as the male-dominated narrative. READ MORE