Essays about: "Savvas Papadopoulos"

Found 2 essays containing the words Savvas Papadopoulos.

  1. 1. Effects of in-game advertising on brand awareness in virtual reality game interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Savvas Papadopoulos; [2020]
    Keywords : In-game advertising; Sense of presence; Brand Recognition; Brand Recall; Memory; Virtual reality; ;

    Abstract : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. READ MORE

  3. 2. Evaluation of the Quality of Bank Accounting Data: Evidence from Equity, Bond and CDS Markets

    University essay from Göteborgs universitet/Graduate School

    Author : Savvas Papadopoulos; [2013-07-02]
    Keywords : accounting quality; relevance; banks; loan loss provisions; equity; bonds; CDS; IFRS; US GAAP;

    Abstract : The financial crisis has raised again the importance of financial reporting in the banking sector. The core role of banks in the financial crisis stimulated the discussion and the analysis regarding the bank accounting quality. READ MORE