Essays about: "Saying-Is-Believing Paradigm"
Found 4 essays containing the words Saying-Is-Believing Paradigm.
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1. Listen to me - A study to reveal mechanisms behind structural gender discrimination
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Previous research has revealed that women are perceived as less competent in comparison to men in the public world. One reason for this is that women are frequently portrayed in traditional stereotypes by the media, which leads to structural gender discrimination, hurting both individuals and society at large. READ MORE
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2. Gender Equality and Media - Counteracting structural gender discrimination through equal representation of women and men in media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The public debate on gender equality has gained traction in Sweden in recent years and there has been a pivotal increase in the number of women holding positions in the boards of Swedish stock market companies. A strong opinion argues that media is not taking its responsibility in reflecting the on-going societal change since women are often reduced to stereotypical portrayals, which may inhibit the stride, or at least dampen the pace, toward gender equality in society. READ MORE
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3. Counteracting Subconscious Gender Discrimination - A Study on Perspective-taking and Perceived Competence as Mediating Variables in Interpersonal Communication
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the years, gender equality has been gaining ground in all aspects of society, as more and more people realize its importance, and the value it brings. Today, understanding, and counteracting, gender discrimination lies in the interest of not only those being discriminated against. READ MORE
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4. Marketing Equality: Counteracting structural gender discrimination using non-objectifying portrayals of women
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Previous studies have shown that objectification of women, a recurring phenomenon in marketing communication, causes people to perceive women as less competent in matters of the public world. This competence inadequacy perception forms the basis of a form of structural gender discrimination, which excludes women from the collective production of social beliefs and institutions. READ MORE
