Essays about: "Scandals"

Showing result 11 - 15 of 158 essays containing the word Scandals.

1. 11. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Cedergren; Hannah Linton; [2023]
   Keywords : Reference price; Fake sales; Consumer purchase behavior;

   Abstract : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. READ MORE

3. 12. Influencers, a company's blessing or curse?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : David Bergdoff; Fabian Eriksson; [2023]
   Keywords : influencer marketing; endorsement; influencer types;

   Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE

4. 13. »CAUSA CAFFIER«: FAR-RIGHT CONNECTIONS IN GERMAN POLITICS AND SECURITY AGENCIES - Political Crisis Communication and its Representation in Legacy News Media

   University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

   Author : Merle Frederike Sontheimer; [2022-09-01]
   Keywords : Germany; Mecklenburg-Western Pomerania; right-wing radicalism; extremism; crisis communication; image repair; image restoration; political communication; CDU; Lorenz Caffier; Nordkreuz;

   Abstract : Purpose: The purpose of this case study is to add to research on crisis communication, accountability, and scandals in evaluating a German state Minister of Interior’s exoneration strategies through their representation in news media. Additionally, it aims to offer insights on German legacy news media’s treatment of a rightwing radicalist crisis and implications of its potential failures. READ MORE

5. 14. Market Intelligence within Software Procurement

   University essay from Lunds universitet/Innovationsteknik

   Author : Sofia Frändberg; Alina Liljeäng; [2022]
   Keywords : Market Intelligence; Software Markets; Software Procurement; Information Processing Theory; Information Requirements.; Technology and Engineering; Business and Economics;

   Abstract : With the dawn of the digital era, software solutions are becoming of increasingly strategic importance for corporations, and due to the complexity of the products and the huge lock-in effects which they often give rise to, software-procurement is growing into a critical activity. However, due to the phenomena of information overload, finding and making use of the right information when making strategic decisions is becoming increasingly difficult, resulting in the need for organizations to overlook their information processing capacities in order to ensure the quality of such selections. READ MORE

6. 15. For Better or for Worse? - A qualitative study of the connection between a sole proprietor and its respective brand.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Julia Lind; Alma Stridh; [2022]
   Keywords : Sole proprietor; Brands; Brand equity; Credibility;

   Abstract : The emergence of influencers establishing their own brand has become a common phenomenon today as a result of the benefits that brands can leverage through influencer credibility. This study aims to investigate the connection between the sole proprietor and its respective brand during the time of a scandal caused by one of the parties. READ MORE