Essays about: "Scandic hotel"

Showing result 1 - 5 of 9 essays containing the words Scandic hotel.

1. 1. Hotels in Sweden in the regard of green marketing

   University essay from Södertörns högskola/Turismvetenskap

   Author : Elza Jakovele; [2023]
   Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

   Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

3. 2. Implementation and Benefits of CRM in Hotel Industry : A comparative study ofClarion Collection hotel and Scandic hotel in Västerås

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Bin Mu; Meng Xiao; Yonas Gebray; [2015]
   Keywords : CRM; CRM implementation; CRM benefits; Scandic hotel; Clarion hotel; CRM process in hotel;

   Abstract : This thesis is to identify the main factors that influence CRM implementation in Scandic hotel and Clarion hotel. Moreover, benefits of both hotels that can be reaped from using CRM. The result shows that CRM plays an important role in creating a long term successful to the hotels. READ MORE

4. 3. Sustainable business development and its challenges : a study on Scandic hotels

   University essay from SLU/Dept. of Economics

   Author : Md. Mominul Islam; [2015]
   Keywords : challenge; gaps; service; sustainable business development; variation;

   Abstract : This study analyses the housekeeping service performance of two Scandic hotels and perceptions of the hotel guests about the towel re-use and food waste issues, which make both environmental and business sense. The cleaning service in the hotel rooms is analyzed by the direct observation of 50 hotel rooms contributing to guests’ satisfaction. READ MORE

5. 4. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
   Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

   Abstract : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE

6. 5. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE