Essays about: "Scandinavian Airlines"

Showing result 1 - 5 of 22 essays containing the words Scandinavian Airlines.

  1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
    Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

    Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

  3. 2. A Storytelling and Brand Identity Connection

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; [2022]
    Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

  4. 3. Communicating Sustainability Through Web-Based Communication: A Case Study of Rhetorical Strategies and Organizational Legitimacy in Scandinavian Airlines

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Adam Kurniawan Rumanda; [2020]
    Keywords : Legitimacy theory; Legitimacy dimension; Rhetoric strategies; Sustainability; Sustainability communication; Web-based communication; Scandinavian airlines; Aviation.; Social Sciences;

    Abstract : Sustainability communication is an emerging concept in communication practice and become organization matters in term of organizational communication and organizational legitimacy. This study is taking from a sustainability initiatives point of view on how the organization communicates their sustainability initiatives in order to gain legitimacy and stakeholder support, particularly through web-based communication. READ MORE

  5. 4. Considerations for a Service that enables Sharing Ride Experiences to and from the Airport

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Laura Becedas Segerström; [2019]
    Keywords : Sharing economy; Shared mobility; Transportation; Research through Design; ;

    Abstract : Although shared mobility services provide benefits such as minimizing congestion as well as pollution and costs of transportation, barriers such as trust and convenience are blocking these services from reaching a broader audience. In this paper, considerations for a new service that aims to bring together familiar strangers to share rides to and from the airport is presented using a Research through Design approach. READ MORE

  6. 5. Binary classification for predicting propensity to buy flight tickets. : A study on whether binary classification can be used to predict Scandinavian Airlines customers’ propensity to buy a flight ticket within the next seven days.

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Martin Andersson; Marcus Mazouch; [2019]
    Keywords : statistics; classification; machine learning; logistic regression; support vector machine; rbf; significance; prediction; propensity to buy; flight; tickets; ai; artificiell intelligens; walds test; sas; scandinavian airlines; statistik; klassificering; maskininlärning; logistic regression; support vector machine; rbf; signifikans; walds test; prediktion; benägenhet att köpa; flight; biljett; flyg; ai; artificial intelligence; sas; scandinavian airlines;

    Abstract : A customers propensity to buy a certain product is a widely researched field and is applied in multiple industries. In this thesis it is showed that using binary classification on data from Scandinavian Airlines can predict their customers propensity to book a flight within the next coming seven days. READ MORE