Essays about: "Schmelz"

Found 3 essays containing the word Schmelz.

  1. 1. Environmental Sustainability Communication in the Oil Industry - The effects on attitudes and purchase intentions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Schmelz; Michèle Schiermann; [2016]
    Keywords : communications; environmental sustainability; oil industry; image; reputation; credibility; perception; attitude; purchase intention; Business and Economics;

    Abstract : Global environmental issues concern a growing number of people and businesses are expected to communicate efforts towards environmental sustainability. Due to the controversial nature of its business practices and contribution to environmental problems, the oil industry holds a poor reputation and is considered to have a special need to communicate their efforts towards more sustainable business practices. READ MORE

  3. 2. Competence Neworks: Effects on Corporate Branding in B2B SMEs

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lisa Schmelz; Gabriele Myscenkaite; Fares Youcefi; [2015]
    Keywords : B2B SME; Competence Network; Corporate Branding; Corporate Brand Building;

    Abstract : The purpose of this thesis is to investigate the effects of competence networks on corporate branding in B2B SMEs and to develop a conceptual model of these effects. After reviewing the relevant literature that explores the field, eight components of corporate branding in an effective growth stage of an SME have been identified. READ MORE

  4. 3. Special scheme for small and medium-sized enterprises in the EU; A useful tool for European businesses or a risk for abusive practices

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Vasil Milev; [2011]
    Keywords : VAT Directive; special scheme; Schmelz; VAT; SME; Direct Cosmetics; Laughtons Photographs Ltd.; small and medium-sized enterprises; Law and Political Science;

    Abstract : This study examines the special for small and medium-sized enterprises (SME) in the European Union (EU) provided for in the Sixth Directive and the VAT Directive. The author goes through three problems regarding the special scheme and thereby the thesis is divided in three parts. READ MORE