Essays about: "Search engine optimization"

Showing result 1 - 5 of 30 essays containing the words Search engine optimization.

  1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Längvik; Emma Wallander; [2021-07-09]
    Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Abstract : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. READ MORE

  2. 2. Web Accessibility and Search Engine Optimization: an investigation on the implementation and its effect within e-commerce websites in Sweden

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik; Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Mikaela Alfvén; Amanda Creutz; [2021]
    Keywords : Web Accessibility; Search Engine Optimization; Overlapping Factors; Web Performance; WCAG; Web Agencies; User Experience; Final Thesis Work; Siteimprove.;

    Abstract : With the digital world we live in today, inclusion on the web is crucial. Ensuring all who want to access the web can do so is a responsibility that can be vague. READ MORE

  3. 3. Search Engine Optimization and the connection with Knowledge Graphs

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Oliver Marshall; [2021]
    Keywords : Search Engine; Search Engine Optimization; SEO; Knowledge Graphs; Google My Business; Google Search Engine; Online Marketing;

    Abstract : Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. READ MORE

  4. 4. Auto-generated Web Application for User Acquisition through SEO within Women’s Football

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Adam Englund; Bawan Abdulla; Belmin Dervisevic; Eric Shao; Gustav Albertsson; Robin Hekmatara; [2020-10-29]
    Keywords : Search Engine Optimization; SEO; User Acquisition; Web Application; Women’s Football;

    Abstract : Football has been around for more than a century and has gathered a large following,creating a tremendous market for livescore applications. To gain users, companiescompete using Search Engine Optimization (SEO) and User Acquisition methods,which are the topics of this thesis. READ MORE

  5. 5. Uncertainty in process innovations : A case study on the adaption of search engine optimization

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jonathan Samuelsson; Lovisa Skoglund; [2020]
    Keywords : Process innovation; uncertainty; uncertainty management; SEO; SME;

    Abstract : Process innovation is an important topic in business research. It enables competitive advantages for companies if managed properly. READ MORE