Essays about: "Search for about: thesis in e-commerce"

Showing result 1 - 5 of 10 essays containing the words Search for about: thesis in e-commerce.

1. 1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Ebba Uhlin; Moa Lundberg; [2023]
   Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

3. 2. Web Accessibility and Search Engine Optimization: an investigation on the implementation and its effect within e-commerce websites in Sweden

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Mikaela Alfvén; Amanda Creutz; [2021]
   Keywords : Web Accessibility; Search Engine Optimization; Overlapping Factors; Web Performance; WCAG; Web Agencies; User Experience; Final Thesis Work; Siteimprove.;

   Abstract : With the digital world we live in today, inclusion on the web is crucial. Ensuring all who want to access the web can do so is a responsibility that can be vague. READ MORE

4. 3. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Araz Jamshidi; Oliver Östensen; [2019]
   Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

   Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

5. 4. Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Juan Sebastian Duque; [2017]
   Keywords : Social media; ABC model; Social cognition; Information search; Colombian consumer;

   Abstract : Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. READ MORE

6. 5. The Impact of ConsumerNavigation Behaviour on VisualAttention to Online Advertising

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : TERESIA SCHULLSTRÖM; [2013]
   Keywords : ;

   Abstract : The wide use of Internet has opened up many opportunities for advertisers. This has resulted in a multitude of ads in different format and contexts on everything from entertainment sites and online newspapers to search engine result pages (SERPs) and e-commerce websites. READ MORE