Essays about: "Sebastian Franzén"
Found 4 essays containing the words Sebastian Franzén.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE
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3. A Comparative Analysis of RNN and SVM : Electricity Price Forecasting in Energy Management Systems
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : A trend in increasing electricity consumption and technological innovation has resulted in automated energy management systems. Forecasting movement of the electricity price with machine learning plays a role in the sustainability of these systems. READ MORE
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4. Personality and Stress in the Modern Office Environment
University essay from Lunds universitet/Institutionen för psykologiAbstract : To investigate the differences in experienced stress and how this was moderated by the personality factors of work locus of control (WLOC) and extraversion between open plan-offices and activity based-offices (ABW), a questionnaire was sent out to the employees of nine different offices. 171 participants answered the questionnaire which consisted of five scales that measured perceived stress, distraction, privacy, WLOC, and extraversion. READ MORE
