Essays about: "Sebastian Van Dijkman"

Found 2 essays containing the words Sebastian Van Dijkman.

1. 1. Taking the Pole Position - Towards a Holistic Positioning Approach

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dominykas Vidziunas; Sebastian Van Dijkman; [2022]
   Keywords : Positioning; holistic positioning; strategic orientations; Business and Economics;

   Abstract : .... READ MORE

3. 2. Closing the loop: A study of Brand Activism in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
   Keywords : Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

   Abstract : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... READ MORE