Essays about: "Sebastian Zierke"

Found 3 essays containing the words Sebastian Zierke.

1. 1. To Trump or Not to Trump: When Business and Politics Mix

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chris Young; Jessica Könnecke; Natalia Lopez; Sebastian Zierke; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sebastian Zierke; Chris Young; [2017]
   Keywords : Business-to-Business; rhetorical appeals; ethos; logos; pathos; CBBE; Brand Fellowship; B2B Brand Pathos; brand communication; JCB; Business and Economics;

   Abstract : Purpose: The purpose of this master thesis was to explore, define and characterise the phenomenon of Brand Fellowship within business-to-business (B2B) communication by using the rhetorical appeals of ethos, logos and pathos. Brand Fellowship was observed to be the emotional relationship between man and machine that influences how heavy-duty machine companies construct their brand. READ MORE

4. 3. Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Allan Su; Chris Young; Sebastian Zierke; [2016]
   Keywords : Business and Economics;

   Abstract : .... READ MORE