Essays about: "Secondary stakeholders"

Showing result 1 - 5 of 200 essays containing the words Secondary stakeholders.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  2. 2. Sustainability within the Swedish automotive industry - A qualitative study of the incorporation of sustainability criteria in the decision-making process

    University essay from Göteborgs universitet/Graduate School

    Author : Erik Enström; Olle Frendin; [2023-07-19]
    Keywords : Decision-making; Sustainability criteria; Automotive industry; Multi-criteria decision analysis; Scenario Planning;

    Abstract : An increasing amount of pressure has been seen from stakeholders that companies should transition their business to become more sustainable. The result of this pressure can be seen in the Swedish automotive industry as the largest companies have all committed to ambitious sustainability goals. READ MORE

  3. 3. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Keywords : Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Abstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE

  4. 4. Flying under the radar? Education for sustainable development in private pilot training

    University essay from Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

    Author : Michael Stiebe; [2023-06-28]
    Keywords : Private Pilot Training; Sustainable Aviation; General Aviation; Transformative Learning; Education for Sustainable Development;

    Abstract : Aim: Private pilot (PPL(A)) training has hardly received any scholarly attention from educational and sustainability science perspectives. Through an Education for Sustainable Development (ESD) perspective, the study aimed at 1) answering how sustainability and sustainable development (SD) are taught in pertinent PPL(A) theory learning material, theory lessons and practical training, 2) identifying gaps pertaining to sustainability and SD in those three components, and lastly 3) explore if and how certificated flight instructors, theory instructors and student pilots experience transformative learning during PPL(A) training, as well as what possibilities these stakeholders see in supporting transformative learning in PPL(A) training. READ MORE

  5. 5. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE