Essays about: "Secret brand relationships"

Found 2 essays containing the words Secret brand relationships.

1. 1. Brands relationships: Exploring the Secret Brand Relationship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
   Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE

3. 2. Trust and Word of Mouse : Your secret weapons towards customer loyalty on the web

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : SUSANNE EMOND; HANNA SELLING; [2013]
   Keywords : Online Shopping; Internet; Social Media; Customer loyalty;

   Abstract : With the explosion of social media platforms in the interactive digital media realm and companies increased comprehension of the importance of having loyal customers, the question of social media usage in developing customer loyalty has become more and more prominent. Since social media allows firms to engage directly with the end‐consumer at a relatively low cost and with a higher level of efficiency, it is particularly important for small online branded retailers with limited marketing and PR budgets. READ MORE