Essays about: "Self-discrepancy"
Found 5 essays containing the word Self-discrepancy.
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1. How Avatar Representations Impact Willingness for Health-Habit Changes
University essay from Umeå universitet/Institutionen för psykologiAbstract : This study examines how adding avatars, personal visual representations of the user, on online forms impacts self-reported willingness for behavioral change, when considering health habits. Avatars are a gamification element proposed to have a positive impact on behavioral change. READ MORE
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2. Instagram and Millennials’ identity : Perceived ideal image on Instagram in relation to perceived real identity
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Majority of millennials are daily users of Instagram and in conjunction with previous studies on Instagram displaying negative effects on psychological well-being, how individuals perceive their identity in relation to their Instagram use is interesting as it could be a part of how their psychological wellbeing is affected through use. Most previous research on Instagram and psychological well-being are general and based on quantitative methods. READ MORE
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3. What is the importance of self-perception in open innovation processes?
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Innovation processes have been researched abundantly from a conceptual and process perspective on the emergence of innovations. Contemporary innovation processes are said to lack consideration of the resource side, even though innovation is very much a human driven process. READ MORE
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4. Perception meet Reality : A pilot study of the self-congruence of female online shoppers
University essay from Akademin för textil, teknik och ekonomiAbstract : The goal of this research is to better understand the gap between the consumer's actual self image versus their perceived ideal image; in which, could help an online retail company to respond more effectively and provide a better service to its target customer with an added goal of reducing the rate of returns. A two-phased mixed methods approach was applied to this research to test for participants perceived and actual ideas of themselves, as well as their attitudes towards ideals. READ MORE
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5. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE
