Essays about: "Self-extension."
Found 3 essays containing the word Self-extension..
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1. How Extreme Sports make you a Better Person : A Qualitative Study of Women in Extreme Sports relating to the Concept of Self-Extension and Communication
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Extreme sports are a men-dominated area within sports as most male participants seem to have a lower perception of risk. Over time many motives for doing extreme sports were found. However, the relationship between extreme sports and self-extension was never researched. READ MORE
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2. Deconstructing Backpackers' Identity Projects - The role of experiences for identity construction
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The aim of this research project was to uncover the meaning of extraordinary experiences for consumers’ identity projects and to understand how extraordinary experiences, rather than brands and possessions, can be used for self-presentation and self-extension. Methodology: Following Van Manen’s method for hermeneutic phenomenological research combined with Derrida’s notion of deconstruction, we examined “lessons learned”-type blog posts of ten backpackers. READ MORE
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3. The break-up: Why consumers end their love relationships with brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Consumers are forming deep love relationships with brands to a degree that involves the incorporation of the brand’s symbolic attributes to their own self-concept. However, though deep, these bonds are not indestructible. READ MORE
