Essays about: "Self-prophecy"

Found 1 essay containing the word Self-prophecy.

  1. 1. Increasing Purchase Intention by Prompting Self-commitment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kristoffer Ahlen; Joel Rehn; [2013]
    Keywords : Cognitive dissonance; Purchase intention; Self-commitment; Self-prophecy; socially normative behaviour;

    Abstract : There is a general consensus today that it is good to act in accordance with socially normative behaviour such as taking care of the environment. But even though most consumers have a positive attitude towards such behaviour, they often fail to convert that attitude into action. READ MORE