Essays about: "Semiotics"
Showing result 16 - 20 of 191 essays containing the word Semiotics.
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16. Hurtful Augenblick: Affect’s Doing in a Series of Instagram Stories of Resistance
University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studierAbstract : This thesis explores the affective qualities in a set of Instagram stories juxtaposing photos of the pre- and after 1979 Iranian revolution protests. It poses the central question: ‘How can the power of photographic images in an era of social media be elucidated based on theories of affect?’ By asking this, another subsequent question arises: ‘How is an affective reading of a type of material of mixed and complex nature formulated?’ These two questions shape the structure of this thesis. READ MORE
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17. Aesthetics of Urban Culture: Corporeal Experience of Copenhagen
University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studierAbstract : This thesis explores the visual culture of the streets; images and sensory experiences that shape our sense of space and ideas of identity and belonging. The atmospheres of cities, partly constructed by planners and partly lived by those who inhabit its spaces, produce audio-visual material that affect the atmosphere of the city, influencing dynamics of hierarchal structures in society. READ MORE
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18. Zooësis and Contemporary Art : Animal, Plant, and Machine Ontologies: Art Representations Beyond the Human
University essay from Stockholms universitet/Institutionen för kultur och estetikAbstract : What does it mean to take Animals, Plants, and Machines seriously when engaging in hybrid natures such as bioart, plant-art, taxidermy art and cyborgs in contemporary art? Traditionally within art history the focus has been on human culture as the fundamental underpinning for cultural behaviour and productions, consequently rendering animal and plant histories invisible from the analysis of artworks. In this thesis I attend to the bodies of animals, plants, and machines put in the context of the zooësis (places/contact zones) of these bodies as biopolitical aesthetics (aesthetic bodies/objects) in contemporary art. READ MORE
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19. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE
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20. Luxury fashion and nostalgia : A study from a marketing perspective
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE
