Essays about: "Semjon Magon"

Found 1 essay containing the words Semjon Magon.

  1. 1. Understanding the Complexity of Emerging Markets from a Multinational Company Perspective - A Case Study of the Nigerian Dairy Sector

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonie Jil Sofia Mentrup; Semjon Magon; [2018]
    Keywords : Internationalization; Transnational Model; bottom of the pyramid; emerging markets; social embeddedness; environment analysis; value network; Nigeria; dairy; Business and Economics;

    Abstract : Reduced growth rates in saturated developed economies have put increasing pressure on multinational companies (MNCs) to expand to rapidly developing emerging markets and capitalize on their value potential. Yet, this value potential comes with several challenges which are very different from what firms experience in developed countries, especially with regards to the bottom of the pyramid. READ MORE