Essays about: "Sender intention"
Found 5 essays containing the words Sender intention.
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1. TWEENS INTERPRETATION OF MARKETING STRATEGIES WITHIN INSTAGRAM.
University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärandeAbstract : How are tweens understanding the relationship between the personal sphere and the commercial influences that occurs on Instagram?.... READ MORE
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2. A gravity analysis of the adverse effects of U.S. sanctions and their after-life
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Sanctions have become a frequently used tool of political interactions around the globe, and the U.S. is he leading countries when it comes to imposing economic sanctions. READ MORE
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3. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE
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4. Electronic word-of-mouth (eWOM) : The relationship between anonymous and semi-anonymous eWOM and consumer attitudes
University essay from IHH, Marketing and LogisticsAbstract : Abstract Introduction Word-of-mouth (WOM) is based on personal recommendations where the sender is known by the consumer, thus, the persuasive nature of WOM is attributed to trust between the sender and the receiver of a message. Electronic word-of-mouth (eWOM) however, eliminates the consumer’s ability to judge the credibility of sender and message. READ MORE
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5. Reasons to believe - reasons to buy : factors influencing the consumers' choice when buying probiotic products
University essay from SLU/Dept. of Food ScienceAbstract : The purpose of this thesis was to describe what factors influence consumers’ choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly understood. READ MORE
