Essays about: "Sensemaking"

Showing result 16 - 20 of 193 essays containing the word Sensemaking.

  1. 16. Reframing the industry perception: How investor relations adapts its financial communication in a company benefiting from a crisis

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Carl-Ferdinand Carsjö; Evelina Ingmarsdotter; [2023]
    Keywords : Investor relations; Financial communication; Sensemaking; Sensegiving; Industry perception;

    Abstract : The role of investor relations in publicly listed companies has changed significantly over the years, evolving from a simple function responsible for communicating financial information to having a strategic role in shaping a company's narrative. However, there is limited understanding of how investor relations leverage opportunities arising from negative events. READ MORE

  3. 17. A Peer-fect Website Marketing Strategy

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Klofsten; Märtha Sandin Värn; [2023]
    Keywords : P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

    Abstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE

  4. 18. The Chameleon Effect: Rethinking Innovation as an Adaptive Resemblance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Enander; Karl Ekedahl; [2023]
    Keywords : Business and Economics;

    Abstract : The purpose of this study is to extend our knowledge of the elusive concept of innovation by investigating meanings and experiences of it among members in a small med-tech organization. This involves examining how individuals interpret and make sense of innovation and, if or how, they relate to their own organization as an innovative one. READ MORE

  5. 19. The Role of Narratives in Organisational Change

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Oskarsson; Malin Dierkes; [2022-06-21]
    Keywords : Organisational Change; Narratives; Sensemaking; Identity; Political Motives;

    Abstract : Organisational change has been studied for many years generating classical management literature of how to view and handle change, but contrasting the more classical theories, narratives, or stories, can be used to study change. In human sciences, narratives are referred to as a family of concepts that have in common a storied form. READ MORE

  6. 20. The coffee machine-talk that suddenly stopped

    University essay from Göteborgs universitet/Graduate School

    Author : Angelica Eshagi; Ranwa Al Nahhas; [2022-06-21]
    Keywords : Working from home; sensemaking; Sweden; transition; Covid-19; sensemaking of technology;

    Abstract : Covid-19 enforced a major unplanned change of working from home (WFH) that was accompanied by uncertainty, which led organizational members into a sensemaking process to digest and adapt to the new situation. This study conducted 25 interviews with members from different roles and industries, to investigate how employees and managers in Sweden made sense of the transition of working from the office to WFH, and how that has affected employees’ attitudes towards WFH. READ MORE