Essays about: "Sensemaking"
Showing result 6 - 10 of 193 essays containing the word Sensemaking.
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6. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE
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7. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE
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8. Lost in The Grocery Aisle: Navigating the challenges of food waste management through performance measurement systems and sensemaking
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This paper aims to uncover how Sustainability Performance Measurement Systems (SPMS), and more specifically KPIs, can be used as tools to make sense of the challenges inherent to sustainability management, within the specific empirical setting of food waste. Through a case study based on a global food retailer in Sweden, we aim to comprehend how employees use food waste KPIs to make sense of the challenges inherent to food waste management. READ MORE
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9. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
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10. Don't Fall! A Case Study on Market-scoping For Early-stage Technologies and the Role of Sensemaking
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Effectively managing uncertainty requires flexibility and strategic trade-offs, even so for firms basing their product-offer on early-stage technologies. Managers' role in strategic decisions have previously been overlooked, focusing more on predetermined market spaces based on technology, firm, and industry characteristics. READ MORE
