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Found 5 essays matching the above criteria.

  1. 1. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Veronica Grandin; Jessica Jönsson; Jakob Kessén; [2020]
    Keywords : Beauty retail stores; multisensory; store atmospherics; sensory congruency; sensory interplay; sensory marketing; sensory overload;

    Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE

  3. 2. The effect of the senses on consumers experience in clothing stores

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Olivier Delemazure; Olivier Mallégol; Vincent Laplanche; [2018]
    Keywords : Sensorial marketing; Sensory marketing; Consumer experience; Senses; Sight; Hearing; Touch; Smell; Taste; Clothes store;

    Abstract : This research explores the sensory marketing and more specifically the effect of the senses on consumers experience in the clothing distribution sector. The purpose of this paper is to understand if all the senses have an effect on the customer experience in clothing stores. READ MORE

  4. 3. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Luz Dickson; Sakhawat Hossain; [2017]
    Keywords : Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

    Abstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. READ MORE

  5. 4. A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Elin Eriksson; Niklas Larsson; [2011]
    Keywords : sensory marketing; consumer behaviour; servicescape; human senses; multi-sensory brand-experience; sensory cues; styling elements;

    Abstract : The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. READ MORE

  6. 5. Scent Marketing: What is the impact on stores in Umeå?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mathieu Blondeau; Amélie Tran; [2009]
    Keywords : Scent marketing; smell marketing; odours; impact on stores; sensorial marketing; Umea;

    Abstract : The way of consumption has changed. Now, consumers are not only rational when purchasing. They do not buy just for the functionality of the good or service they are looking for. READ MORE