Essays about: "Sensory Branding"

Showing result 1 - 5 of 7 essays containing the words Sensory Branding.

  1. 1. Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mario Oreski; Adrian Dilaveri; [2017]
    Keywords : Branding; Social Media; Marketing; Brand Trust; Brand Loyalty; Brand Experience;

    Abstract : Authors: Adrian Dilaver and Mario Oreski Tutor: Urban Ljungquist Examiner: Anders Pehrsson Purpose: The purpose of this study the relationship between brand experience, brand trust  and brand loyalty. Research questions: What type of relationship does brand experience have with brand loyalty? How does brand trust affect the relationship between brand experience and brand loyalty? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 113 respondents. READ MORE

  2. 2. Experience with the Second-Generation Online Brands: Online-Only Brand Experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Carmen Sigmund; Julianna Bebre; [2015]
    Keywords : Online-only brand experience; brand experience; online marketing; online branding; Millennial generation; Business and Economics;

    Abstract : Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. READ MORE

  3. 3. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

    University essay from Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Eric Bergqvist; Elina Sargezi; [2011]
    Keywords : Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

    Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE

  4. 4. Sensory marketing on the natural cosmetics market : The impact on generation X and generation Y

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Marine Liégeois; Charline Rivera; [2011]
    Keywords : sensory marketing; natural cosmetics; generation X; generation Y; senses;

    Abstract : The purpose is to outline and discuss how natural cosmetics companies succeed in creating desire for their products by implementing sensory marketing in their outlets in France and how the sensory marketing impacts differently on French women depending on their generation.Theory: The concept of branding and especially sensory branding introduces the strategy based on sensory marketing. READ MORE

  5. 5. The Impact of Sensory Branding (five senses) on Consumer : A Case Study on "Coca Cola"

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Md. Saffer Uddin; [2011]
    Keywords : ;

    Abstract : .... READ MORE