Essays about: "Sensory Marketing"
Showing result 11 - 15 of 56 essays containing the words Sensory Marketing.
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11. Aroma components of long ripened cheese and their origin, variation and contribution to flavour : with focus on propionic acid
University essay from SLU/Department of Molecular SciencesAbstract : Flavour compounds in cheese are formed by metabolism of residual lactose, lactate and citrate, proteolysis and lipolysis through the activity of e.g., starter bacteria. Generally identified aroma components in cheese are fatty acids, esters, alcohols, ketones, lactones, aldehydes, and sulphur compounds. READ MORE
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12. Searching for a sensory vocabulary for Swedish vegetables : an exploratory study of the flavour and aroma characteristics of carrot, cabbage and onion
University essay from SLU/Dept. of Plant Protection BiologyAbstract : Flavour is an important aspect in the consumption of fruits and vegetables. However, the current regulatory context within EU for the quality of fruit and vegetables involve standards that lay primary emphasis on visual properties but limited focus on flavour and nutrition. READ MORE
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13. The Power of the Five Senses : A Multisensory Brand Experience in Sport stores
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : .... READ MORE
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14. The Pop(up)ular Brand Experience
University essay from Jönköping University/Internationella HandelshögskolanAbstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE
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15. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE