Essays about: "Sensory marketing"

Showing result 1 - 5 of 42 essays containing the words Sensory marketing.

  1. 1. The Pop(up)ular Brand Experience

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Keywords : Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Abstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE

  2. 2. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Veronica Grandin; Jessica Jönsson; Jakob Kessén; [2020]
    Keywords : Beauty retail stores; multisensory; store atmospherics; sensory congruency; sensory interplay; sensory marketing; sensory overload;

    Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE

  3. 3. Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Christine Valenzuela; [2020]
    Keywords : Visual Marketing; Advertising; Ad Perception; Ad Attitude;

    Abstract : Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. READ MORE

  4. 4. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Håkansson; Frida Magnusson; [2020]
    Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

    Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE

  5. 5. What does beef taste like? : a sensory study for development of beef terminology

    University essay from SLU/Department of Molecular Sciences

    Author : Sara Samuelsson; [2020]
    Keywords : Sensory; sensory marketing; beef; Strip Loin; cattle; meat; CATA;

    Abstract : Today, there is no general terminology to describe the sensory properties of beef. Hence, the aim of this study was to develop a terminology to describe the sensory texture, flavour and appearance properties of beef. Attributes describing beef were chosen from earlier studies and a qualitative open discussion. READ MORE