Essays about: "Sepanta Sharafuddin"

Found 1 essay containing the words Sepanta Sharafuddin.

  1. 1. So tell me, how do I look? : A study of how voters perceive the political brand image of the Sweden Democrats

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Vanessa Ibragic; Sepanta Sharafuddin; [2016]
    Keywords : Political Marketing; Political Branding; Political Brand Image; Politics; the Sweden Democrats; Single-Issue Party; Political Parties;

    Abstract : There has been a growing interest in applying concepts and strategies of brand management in the political sphere. However, it has been argued that the phenomenon of political brand image has been given little attention. Therefore the purpose of this study is to explore the political brand image of the Sweden Democrats from voters’ perspective. READ MORE