Essays about: "Sepehr Mokarram"

Found 1 essay containing the words Sepehr Mokarram.

1. 1. Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Hilal Ahmad; Sepehr Mokarram; [2021]
   Keywords : Consumer Decision Making; Programmatic Advertising; Tailored Advertisements;

   Abstract : Background:  With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI. READ MORE