Essays about: "Serena Rossi"

Found 1 essay containing the words Serena Rossi.

1. 1. Consumer Behavior and Marketing Strategies in the Duty Free Market. : An Explorative Study on Offer, Customer Service and Atmosphere.

   University essay from Företagsekonomiska institutionen

   Author : Cristina Tasca; Serena Rossi; [2012]
   Keywords : Duty Free; strategy; customers’ behavior; atmosphere; offer; customer service;

   Abstract : This explorative study strives to  investigate the marketing strategies companies apply in the Duty-Free market and whether consumers perceive them accordingly. The theoretical concepts used for this research were: marketing strategies in the Duty Free market and consumer behavior to allow a comparative approach. READ MORE